But Jay believes that too many people strive to go from mediocrity to greatness in one fell swoop. Take a Systematic Approach Let’s face it: we all want the easiest path to success. He’s been able to become wildly successful by emulating others and making strategic changes in his life. He then takes a look at which factors are his biggest roadblocks to success. He looks to successful people and tries to understand what drives them to greatness. When Jay set his goals, he is always sure to conceptualize what greatness looks like in all facets of his life. But what does greatness look like? If you don’t have a clear cut vision for your greatness, you’re probably not going to achieve it. Understand What Greatness Looks Like We all want to be great. He treats each market as a unique entity and seeks to deliver custom value to each one. In order to gain that trust, Jay invests time to reflect and understand his different market segments. They need to see you as the most trusted advisor they’ve ever had. Aim to Become the Preeminent Expert in Your Field How was Jay able to become one of the most sought after marketing consultants in the world? He says it’s all about creating a belief system for your target market. In his own words, adding real value for people is what allowed him to become infinitely more profitable. Jay managed to sell books for $1,000 each and raise his consulting rates to $100,000 not by focusing on his own profits. The book sold out of the original printing in just two weeks. Invest in Outcomes Jay famously wrote the book Stealth Marketing – Recession Proofing Your Business, which detailed his strategies for securing big clients in times of economic recession. During our chats, Jay shared some tips that helped him generate billions in revenue. I’ve had the honor of hosting Jay on my podcasts three times, twice on Marketing Speak and recently on Get Yourself Optimized.
Few marketers can match his resume, which is why he’s widely known as “the godfather of marketing.” He’s also earned the nickname the $21.7 billion man because he’s generated that massive amount of revenue for his clients. Over the course of his illustrious career, he’s founded his own consulting firm, authored a dozen books, and counseled some of the world’s most prominent business gurus. Jay Abraham is a legend in the marketing world.